Here at Eastwood, we sell dozens of different colors of automotive paint, yet according to recent data collected by CNN, about 72 percent of all cars in America are either white, black, silver or gray. (Funny, I have two cars, each a different shade of blue…guess I’m atypical!) White and black as car color preferences are nearly tied at about 20 percent each, with silver and gray next at 16 percent each. The least popular color choice for a new ride is green, at a miniscule 2 percent.
Internationally, the results of the color survey are astoundingly similar to U.S. preferences, with white the top choice by a smidgen, at 22 percent, silver second with 20 percent, then black at 19 percent, and gray at 12 percent. For whatever reason, people all over the globe seem to love white, silver, black and gray cars, and abhor green ones. Another oddity that turned up in the data was this: Car buyers who are most concerned about a vehicle’s color are those purchasing high-end rides. People shopping for budget-priced cars don’t name color as an important characteristic as often as their wealthier counterparts.
Read the complete column on car color by Larry Bell at MyPerfectAutomobile.com
And remember, whatever color you finally settle on for your restoration project, you’ll find it at here!